affect lab is an award winning research practice and creative studio led by Dr. Natalie Dixon and Klasien van de Zandschulp. In collaboration with an international artistic network, we use design research, immersive storytelling and experimental field work to inspire a more inclusive future. Our portfolio is a combination of commission-based work for clients as well as self-initiated projects.
Led by social impact
We are guided by principles of care and empathy for local culture and community with a focus on creating positive social impact. At the heart of our projects we believe in creating networks of trust, fostering a sense of belonging and contributing to the emotional wellbeing of people and cities.
Experimental approach
We use experimental and playful research methods that harness both technology and storytelling to yield insights. See our project Hybrid Spaces in which we explored the influence of technology on intimacy during a pandemic using dance and gossip (yes, you read that correctly).
Co-creation
We value co-creation, not as a buzzword but as a tool for genuine transformative action by - and for - communities. Read about our project Good Neighbours in which we researched social cohesion in neighbourhoods by inviting residents to co-author a narrative journey through their streets using chatbot technology and live performance.
“affect lab’s research is widely supported, can be applied everywhere and is human and accessible in its implementation. An extremely relevant and well-executed project, perfectly timed and with critical impact.”
Clients and Partners
affect lab works with a variety of cities, institutions, companies and platforms in the field of interactive storytelling, arts and culture.
Amongst others: The City of Amsterdam, French Institute of South Africa, Amsterdam Museum, ThinkWell, MU Hybrid Art House, STRP festival, Metropolitan Museum, Design Indaba, Het Nieuwe Instituut, Dutch Design Foundation, NXT museum, British Art Fund.
Universities
We work in close collaboration with international universities and higher-education institutions to develop and lead inspiring course modules on social design and experimental research methods.
Amongst others: M.I.T Massachusetts Institute of Technology, ArtEZ University of the Arts, University of Johannesburg, School of Visual Arts New York, Royal Academy of the Arts The Hague, University of Amsterdam, KASK Ghent.
Skills
Design Research
Immersive Storytelling
Experience Design
Cultural Insights
Field Research
Placemaking
Workshops
Consulting & Coaching
Keynote Presentations
Awards
2021 Winner of the prestigious Dutch Design Foundation award for Design Research
2021 Nominated for the Gouden Kalf award for digital culture (Netherlands Film Festival)
Board
affect lab is a registered foundation (stichting) in The Netherlands.
Chair Elloise Bennett / Secretary Jennifer Lem /
Board member Piet Boogert